Vape retailers and distributors face obstacles when restricting product access to minors. Learn how BIDI® Vapor does its part in preventing underage sales and access to vapor products.
While the movement is at least two-decades-old, modern vaping, vape devices, and the “vape culture” have become common in recent years and are now considered one of the nation’s fastest-growing industries. The estimated seven million vapers in 2011 will grow to reach or even exceed 55 million users by 2021.
With its ever-growing popularity comes the alarming rise in the number of underage users of vapor products.
The Popularity of Vaping: Is it Getting Out of Hand?
Vaping has now seeped into every part of our culture. Images of vaping in social media, music videos, podcasts, movies, or TV shows often bombard youth. It makes it difficult for them not to hear or see messages about the world of vaping.
Much has been done by individual governments to steer young people away from tobacco or vape usage. From public service announcements and restrictions on manufacturers, retailers, and distributors, to the prohibition of advertising, heavy taxation, and even hefty fines or punishments. However, the problem still prevails.
For manufacturers and retailers, it’s a fierce battle. While most brands try to adhere to and follow regulations and guidelines regarding restrictions on access to minors, underage teens still find a way to get their hands on the product.
The questions here include:
How BIDI® Vapor Prevents Underage Vape Access
BIDI® Vapor believes in the importance of restrictions on underage access and youth exposure to vape and tobacco-related products. Thus, the company is implementing every possible age-gating process to keep the product out of the hands of minors.
The packaging of BIDI® Sticks does not involve any cartoon-themed designs. BIDI® Vapor designed the packaging as professional and plain as possible to appear unappealing to the youth.
The social media platforms of BIDI® Vapor use age-gating warnings and adult-centered content. There is no use of memes, slang, and kid-friendly content that can attract underaged youth.
The company created the Retailer Pledge for its wholesale and retail partners. It is a document that contains the terms and conditions on reselling and purchasing the BIDI® Stick product. Non-compliance with this agreement may result in the cancellation of orders and the right to distribute the BIDI® Stick.
BIDI® Vapor will send out “Mystery Shoppers” to its partner stores to check if the retailers and distributors are sharing the same responsibility in preventing underage sales and access to the BIDI® Stick.
BIDI® Vapor employed a third-party company, AgeChecker, which will verify the customer’s information across multiple public databases. When a customer checks out from a transaction, AgeChecker will run the provided information across an extensive data network to look for a match. If there is a match and shows that the customer is of legal age, the transaction continues.
Consumers need to confirm that they are 21 years old and above on the pop-up notification before they can access the content of the BIDI® Vapor website.
Age verification processes also safeguard transactions made through the website. Every customer must fill out certain information and send in details of their government-issued identification card that proves their age. As with the in-store process, consumers need to present their valid government-issued identification card to verify their age and identity.
After purchasing BIDI® Vapor products, consumers should expect a call from the company’s customer service representative within 24 hours. This added age-gating process is an effort to confirm the purchaser’s age and identity. Once verified, the shipment of the product follows.
BIDI® Vapor also requires the recipient to provide a signature and present a valid identification card. This last step is to ensure that the product does not fall into the hands of a minor.
The battle against underage vape and tobacco use is not easy. For a business that focuses on age-restricted products, it is fundamental for BIDI® Vapor to ensure the convenience of its adult consumers while reducing the risk of minors obtaining access to the BIDI® Sticks.