Understand what it means to have a regulatory-compliant vaping product in the market.State law stipulates the marketing of tobacco products, including vape products, as a matter of public health. The U.S. Food and Drug Administration (FDA) regulates the marketing of tobacco products through the Premarket Tobacco Application (PMTA), a comprehensive process of checking every nook and corner. Only when approved do companies can market tobacco products. The FDA’s recently implemented tobacco and nicotine regulation plan focuses on the nicotine appeal and public health issues. This serves as a guide for the tobacco industry to promote its products responsibly with consumers’ health and welfare in mind.